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DTSTART;TZID=America/Los_Angeles:20221129T100000
DTEND;TZID=America/Los_Angeles:20221129T113000
DTSTAMP:20221130T092235
CREATED:20221031T210640Z
LAST-MODIFIED:20221031T211245Z
UID:292103-1669716000-1669721400@dtcwineworkshops.com
SUMMARY:2023 Wine Consumer Journey Mapping Workshop (11/29)
DESCRIPTION:Join Sandra Hess\, founder of DTC Wine Workshops\, for this hands-on training session ideal for winery owners and management teams.\n\nFinish the year right and prepare for 2023 with top-notch tools and strategies. Sandra \, founder of DTC Wine Workshops and Direct Wine Sales Specialist\, will guide attendees through the process of identifying wine brand loyalists based on key values.\n\n\n2023 Wine Consumer Journey Mapping Workshop Workshop Key Take-Aways include: \n\nWine Consumer Journey Mapping Template & Hands-On Instruction for completing\nData Analysis by Channel Type to Develop List of Key Consumer Types\nA Mapping Exercise to Successfully Implement a 2023 Wine Consumer Journey Map\nTwo Audience Q& A Sessions\n\nEarly-Bird Savings of $10 per seat available through 11/15 using Promo Code WCJM23. \nREGISTER HERE \n\n\nMEET YOUR INSTRUCTOR \nSandra is considered a thought leader in the direct to consumer winery space\, has built an award-winning consulting agency\, and has developed proven methodologies over the past 10 years. Featured in Forbes\, Wine Business Monthly\, Wines & Vines\, Wine Industry Advisor\, Wine Industry Network\, Market Watch\, Silicon Valley Bank on Wine and Regional Winery Association Publications\, she is considered a trusted advisor. Sandra is past president of Women for WineSense Napa Sonoma\, has served as a steering committee member for the DTC Wine Symposium for five years and is an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. \nPrior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Sales & Marketing Strategy Development and Customer Relationship Management (CRM) Software Solutions. \nRead full BIO at: https://dtcwineworkshops.com/sandrahess/
URL:https://dtcwineworkshops.com/event/2023-wine-consumer-journey-mapping-workshop-11-29/
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2022/10/292103_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221115T100000
DTEND;TZID=America/Los_Angeles:20221115T113000
DTSTAMP:20221130T092235
CREATED:20221031T210601Z
LAST-MODIFIED:20221031T211633Z
UID:292100-1668506400-1668511800@dtcwineworkshops.com
SUMMARY:2023 Wine Consumer Journey Mapping Workshop (11/15)
DESCRIPTION:Join Sandra Hess\, founder of DTC Wine Workshops\, for this hands-on training session ideal for winery owners and management teams.\n\n\nFinish the year right and prepare for 2023 with top-notch tools and strategies. Sandra \, founder of DTC Wine Workshops and Direct Wine Sales Specialist\, will guide attendees through the process of identifying key wine brand loyalists based on key values.\n\n\n2023 Wine Consumer Journey Mapping Workshop Workshop Key Take-Aways include: \n\n\n\n\n\n\nWine Consumer Journey Mapping Template & Hands-On Instruction for completing\nData Analysis by Channel Type to Develop List of Key Consumer Types\nA Mapping Exercise to Successfully Implement a 2023 Wine Consumer Journey Map\nTwo Audience Q& A Sessions\n\nEarly-Bird Savings of $10 per seat available through 11/5 using Promo Code WCJM23. \nREGISTER HERE \nNOTE: Zoom online meeting details will be sent In order confirmation email from EventBrite. Be sure to check Spam folders If not received OR contact sales@dtcwineworkshops.com. One Zoom seat per ticket will be allocated. Space Is limited to first come first serve. \n\n\nMEET YOUR INSTRUCTOR \nSandra is considered a thought leader in the direct to consumer winery space\, has built an award-winning consulting agency\, and has developed proven methodologies over the past 10 years. Featured in Forbes\, Wine Business Monthly\, Wines & Vines\, Wine Industry Advisor\, Wine Industry Network\, Market Watch\, Silicon Valley Bank on Wine and Regional Winery Association Publications\, she is considered a trusted advisor. Sandra is past president of Women for WineSense Napa Sonoma\, has served as a steering committee member for the DTC Wine Symposium for five years and is an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. \nPrior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Sales & Marketing Strategy Development and Customer Relationship Management (CRM) Software Solutions. \nRead full BIO at: https://dtcwineworkshops.com/sandrahess/
URL:https://dtcwineworkshops.com/event/2023-wine-consumer-journey-mapping-workshop-11-15/
LOCATION:Online Workshop
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2022/10/292100_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220210T080000
DTEND;TZID=America/Los_Angeles:20220210T170000
DTSTAMP:20221130T092235
CREATED:20220210T194237Z
LAST-MODIFIED:20220210T194237Z
UID:291201-1644480000-1644512400@dtcwineworkshops.com
SUMMARY:"Developing a DTC Strategic Plan for Startup Wine Brands" @ GargisteCon
DESCRIPTION:February 18th @ 9:30-10:30 Pacific \nGaragisteCon Online Conference “Developing a Direct to Consumer Strategic Plan for Startup Wine Brands.” SAVE with DTCWW Promo Code dtcww-gargaistecon when registering HERE. \nDirect-To-Consumer (DTC) sales are the lifeblood for small-scale wineries. You get to keep the full margin from your wine sale while establishing a relationship with the end customer drinking your wine. The DTC world accelerated during the pandemic with new tools and capabilities to consider. But where do you start and what might be the best DTC strategies to use out of the gates with your planned winery? Sandra Hess is a winery DTC expert and she’ll help you better understand this critical part of any small winery’s financial success.
URL:https://dtcwineworkshops.com/event/developing-a-dtc-strategic-plan-for-startup-wine-brands-gargistecon/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Events & Webinars
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-10-at-10.37.20-AM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220209T100000
DTEND;TZID=America/Los_Angeles:20220209T110000
DTSTAMP:20221130T092235
CREATED:20220118T184442Z
LAST-MODIFIED:20220119T192254Z
UID:291166-1644400800-1644404400@dtcwineworkshops.com
SUMMARY:Sandra Hess confirmed speaker at Wine Industry Leadership Conference
DESCRIPTION:Sandra Hess\, founder of DTC Wine Workshops\, will join the panelists at the Winery Talent Retention session kicking off at 10:00 am pacific on February 9th! Learn more and REGISTER HERE \nDespite the challenges over the last two years\, the wine industry has persevered—leaders have continued to evolve their businesses\, building stronger\, more resilient operations. \nThe key to this success: full understanding of the current economic conditions\, and best practices for maintaining a modern wine business. \nOn February 9\, 2022\, Wine Industry Network is hosting its annual Wine Industry Leadership Conference. Topics of discussion will include the current state of the economy and projections for the new year ahead; industry experts in the human resource sector will advise on employment retention and team building; and for those looking to transition a business onto the next generation of leaders\, the final panel will speak to options for both generational succession planning and successful sales planning. \nSession 1: Economic Forecast – What to Expect in 2022\nDate & Time: Wednesday\, February 9th – 9:00 AM (PT) \nChallenges from inflation\, the supply chain\, staffing\, and labor issues were all felt in 2021 and are issues the industry will continue to deal with in 2022. This session will take a look at the health of the overall economy\, as well as provide insight into how current economic factors are specifically influencing the wine industry with advice on how to navigate these challenges safely and securely. \nSession 2: Talent Retention – Keeping A Strong Team Intact\nDate & Time: Wednesday\, February 9th – 10:00 AM (PT)\nRecruiting\, managing\, and retaining key talent is an ongoing concern\, regardless of the size of the winery—and those concerns have evolved over the past 18 months. This session\, featuring HR experts\, will tackle questions on policies around working remotely\, measuring productivity\, vaccine requirements\, the impact on salary negotiations\, and more. \nSession 3: Successfully Transitioning Your Winery to New Leadership\nDate & Time: Wednesday\, February 9th – 11:00 AM (PT)\nThis session is focused on advising winery owners/principals on how best to position their winery for its next leader. Whether looking for a smooth and cost-effective way to transition to the next generation or preparing maximize the financial opportunity with a sale\, our panel of experts will offer their experience and expertise on helping you to achieve your goals.
URL:https://dtcwineworkshops.com/event/sandra-hess-confirmed-speaker-at-wine-industry-leadership-conference/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Events & Webinars,Wine Industry Conferences
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-18-at-10.37.31-AM.png
ORGANIZER;CN="DTC%20Wine%20Workshops":MAILTO:sales@dtcwineworkshops.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220208T100000
DTEND;TZID=America/Los_Angeles:20220208T120000
DTSTAMP:20221130T092235
CREATED:20220117T221025Z
LAST-MODIFIED:20220117T221343Z
UID:291151-1644314400-1644321600@dtcwineworkshops.com
SUMMARY:2022 Direct Wine Sales Success Webinar
DESCRIPTION:Get Hands-On Instruction & Tools Ideal for Winery Owners\, Stakeholders\, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE\n\n\nBACK BY POPULAR DEMAND!  \nSandra Hess\, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions\, receive a Webinar Checklist and leave with these Key Learnings: \n1. A review of most effective DTC Manager Compensation Programs that Best Retain Top Talent and Ensure Success. \n2. Presentation of the Top 5-7 Tasting Room Conversion Paths and Incentives that drive Long-Term Engagement and Sales Success. \n3. Presentation of Updated DTC Division ORG Structures and Roles used by High-Performing Winery Teams. \n4. Essential DTC Technology Updates to make NOW to ensure Sales and Marketing Success in 2022. \n5. Top Tips for Building Communities that Encourage Reengagement and Brand Ambassador Behaviors. \nFind out what Top Performing Winery Teams are saying about Sandra Hess and DTC Wine Workshops HERE.
URL:https://dtcwineworkshops.com/event/2022-direct-wine-sales-success-webinar-4/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2022/01/291151_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220127T100000
DTEND;TZID=America/Los_Angeles:20220127T120000
DTSTAMP:20221130T092235
CREATED:20220117T220054Z
LAST-MODIFIED:20220124T233224Z
UID:291146-1643277600-1643284800@dtcwineworkshops.com
SUMMARY:2022 Direct Wine Sales Success Webinar (SOLD OUT)
DESCRIPTION:Get Hands-On Instruction & Tools Ideal for Winery Owners\, Stakeholders\, and Managers. Leverage Proven Methods & Winning Formulas. SOLD OUT! We invite you to join the next web program on February 8th – REGISTER HERE.\n\n\nBACK BY POPULAR DEMAND!  \nSandra Hess\, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions\, receive a Webinar Checklist and leave with these Key Learnings: \n1. A review of most effective DTC Manager Compensation Programs that Best Retain Top Talent and Ensure Success. \n2. Presentation of the Top 5-7 Tasting Room Conversion Paths and Incentives that drive Long-Term Engagement and Sales Success. \n3. Presentation of Updated DTC Division ORG Structures and Roles used by High-Performing Winery Teams. \n4. Essential DTC Technology Updates to make NOW to ensure Sales and Marketing Success in 2022. \n5. Top Tips for Building Communities that Encourage Reengagement and Brand Ambassador Behaviors. \nFind out what Top Performing Winery Teams are saying about Sandra Hess and DTC Wine Workshops HERE.
URL:https://dtcwineworkshops.com/event/2022-direct-wine-sales-success-webinar-3/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2022/01/291146_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220113T130000
DTEND;TZID=America/Los_Angeles:20220113T150000
DTSTAMP:20221130T092235
CREATED:20220104T201319Z
LAST-MODIFIED:20220104T201553Z
UID:291128-1642078800-1642086000@dtcwineworkshops.com
SUMMARY:2022 Direct Wine Sales Success Webinar
DESCRIPTION:Get Hands-On Instruction & Tools Ideal for Winery Owners\, Stakeholders\, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE\n\nBACK BY POPULAR DEMAND!\n\n\nSandra Hess\, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions\, receive a Webinar Checklist and leave with these Key Learnings: \n1. A review of most effective DTC Manager Compensation Programs that Best Retain Top Talent and Ensure Success. \n2. Presentation of the Top 5-7 Tasting Room Conversion Paths and Incentives that drive Long-Term Engagement and Sales Success. \n3. Presentation of Updated DTC Division ORG Structures and Roles used by High-Performing Winery Teams. \n4. Essential DTC Technology Updates to make NOW to ensure Sales and Marketing Success in 2022. \n5. Top Tips for Building Communities that Encourage Reengagement and Brand Ambassador Behaviors. \nFind out what Top Performing Winery Teams are saying about Sandra Hess and DTC Wine Workshops HERE.
URL:https://dtcwineworkshops.com/event/2022-direct-wine-sales-success-webinar-2/
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2022/01/291128_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211116T100000
DTEND;TZID=America/Los_Angeles:20211116T120000
DTSTAMP:20221130T092235
CREATED:20211012T201313Z
LAST-MODIFIED:20211012T201624Z
UID:291056-1637056800-1637064000@dtcwineworkshops.com
SUMMARY:2022 Direct Wine Sales Success Webinar
DESCRIPTION:Get Hands-On Instruction & Tools Ideal for Winery Owners\, Stakeholders\, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE\n\n\nSandra Hess\, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions\, receive a Webinar Checklist and leave with these Key Learnings: \n1. A review of most effective DTC Manager Compensation Programs that Best Retain Top Talent and Ensure Success. \n2. Presentation of the Top 5-7 Tasting Room Conversion Paths and Incentives that drive Long-Term Engagement and Sales Success. \n3. Presentation of Updated DTC Division ORG Structures and Roles used by High-Performing Winery Teams. \n4. Essential DTC Technology Updates to make NOW to ensure Sales and Marketing Success in 2022. \n5. Top Tips for Building Communities that Encourage Reengagement and Brand Ambassador Behaviors. \nEARLY-BIRD SAVINGS AVAILABLE THROUGH 10/25. Find out what Top Performing Winery Teams are saying about Sandra Hess and DTC Wine Workshops HERE.
URL:https://dtcwineworkshops.com/event/2022-direct-wine-sales-success-webinar/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2021/10/291056_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211028T100000
DTEND;TZID=America/Los_Angeles:20211028T110000
DTSTAMP:20221130T092235
CREATED:20211012T214652Z
LAST-MODIFIED:20211012T214927Z
UID:291061-1635415200-1635418800@dtcwineworkshops.com
SUMMARY:Sandra Hess - Speaker at Brewers Association Webinar on "DTC Strategies"
DESCRIPTION:On October 28th\, Sandra Hess joins the Brewers Association to speak on Direct to Consumer Strategies and Best Practices! If you are a member\, be sure to register HERE.
URL:https://dtcwineworkshops.com/event/sandra-hess-speaker-at-brewers-association-webinar-on-dtc-strategies/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2021/10/Brewers-Association-Sandra-Hess.png
ORGANIZER;CN="DTC%20Wine%20Workshops":MAILTO:sales@dtcwineworkshops.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210922T130000
DTEND;TZID=America/Los_Angeles:20210922T143000
DTSTAMP:20221130T092235
CREATED:20210819T033249Z
LAST-MODIFIED:20210909T200638Z
UID:290981-1632315600-1632321000@dtcwineworkshops.com
SUMMARY:DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar)
DESCRIPTION:DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar) is ideal for any winery manager responsible for direct wine sales\, hospitality management\, guest services\, events\, membership\, and/or training programs.\n\n\nWith over 11\,045 US wine brands competing for the attention of wine enthusiasts today\, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is the key differentiator when developing high-performing hospitality professionals. Sandra Hess\, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist\, will deliver proven methods\, best practices\, and smart tools in this online training series. \nREGISTER HERE. Group savings available for 3+ team members.  \nKey Take-Aways Include: \n1. How to develop “Hospitality Service Standards” that empower frontline staff and create consistent guest experiences. \n2. How to develop “Brand Connectors” who cultivate a brand community and groups of long-term loyalists. \n3. Top Tips for hiring smart based on business and skillsets. \n4. Manager Cross-Training and Motivational Tools. \n5. How to develop a Well-Rounded Compensation Program to Better Retain All-Star Team Members. \nThe two sessions are set to take place on Thursday\, September 22nd\, and Thursday\, September 29th\, 1:00-2:30 pacific time. The training fee includes hands-on education\, a pre-webinar worksheet\, and training checklists. One person per registration. Group savings extended for 3+ members of the same winery. \nWHAT ARE CLIENTS SAYING ABOUT SANDRA’S TRAINING PROGRAMS? \n“You are the Ritz Carlton of DTC experts. You are the Valerian Steel standard of sharpness. You are ……I could go on and on. Thank you for a fast-paced\, clearly delivered presentation and educational experience for my team. It was great catching up with you after the class as well. I look forward to setting up our annual program for the coming year with you to make this team an extraordinary one. I am grateful.”  \n– VicePresident\, Estate Management & Guest Relations\, Charles Krug \n—- \n“Sandra – thank you again for the amazing Storytelling workshop. It was incredibly informative with excellent takeaways that our team can implement almost immediately! I feel I learned quite a bit of new information\, and reinforced some standards that tend to take a back seat.”  \n– Guest Services & Education Manager\, St. Supery Estate Vineyards & Winery \n—- \n“When it came time to invest in winery hospitality training for our DTC team at Cakebread Cellars\, we knew we wanted to work with Sandra Hess. She brought a tremendous amount of experience to our training program and worked with us to make sure our timelines were met. We learned a lot throughout the process and now have a much better understanding of priorities and procedures around service.”  \n– DTC Director\, Cakebread Cellars
URL:https://dtcwineworkshops.com/event/dtc-wine-sales-training-developing-all-star-teams-2-part-webinar/
LOCATION:Online Workshop
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2021/08/290981_image-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210526T110000
DTEND;TZID=America/Los_Angeles:20210526T120000
DTSTAMP:20221130T092235
CREATED:20210505T145313Z
LAST-MODIFIED:20210505T145313Z
UID:290797-1622026800-1622030400@dtcwineworkshops.com
SUMMARY:Three Pillars of DTC Wine Sales Success Virtual Session
DESCRIPTION:DTC Wine Workshops founder\, Sandra Hess\, is set to moderate a lively discussion at this year’s Virtual Wine Industry Network Symposium.\n\nIn an era filled with fires and illness\, there has never been a better time to strengthen the personal relationships we have with our wine consumers. Sandra Hess\, Consumer Engagement Specialist and founder of DTC Wine Workshops\, will moderate an insightful discussion between three winery executives who represent small\, mid\, and large wine brands across California. Each has formed solid communities of brand loyalists with a focus on relationship building\, lifestyle experiences\, and philanthropic initiatives. Learn how to nurture current consumer relationships and empower loyalists to expand brand reach—and personal touch.\n\nRegister HERE
URL:https://dtcwineworkshops.com/event/three-pillars-of-dtc-wine-sales-success-virtual-session/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Events & Webinars
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2021/05/WISS2021_SandraHessjpg.jpg
ORGANIZER;CN="DTC%20Wine%20Workshops":MAILTO:sales@dtcwineworkshops.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210204T100000
DTEND;TZID=America/Los_Angeles:20210204T113000
DTSTAMP:20221130T092236
CREATED:20210119T161938Z
LAST-MODIFIED:20210119T162318Z
UID:290692-1612432800-1612438200@dtcwineworkshops.com
SUMMARY:Wine Club Design Webinar: Top 5 Tools for Long-Term Success
DESCRIPTION:Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to a membership program. REGISTER HERE \nIn this hands-on webinar attendees will learn: \n\nIdeal number of club tiers to offer based on number of bottles and number of shipments.\nHow to appeal to various types of wine buyers with ideal incentives and perks.\nHow to include access as a key inventive for joining the wine club.\nHow to properly message and market value of wine club offerings.\nHow to measure key performance indicators which leads to success.\n\nThis workshop is presented by DTC Wine Workshops founder\, Sandra Hess who specializes in consumer engagement strategies and is a recognized expert in Direct to Consumer Wine Sales.
URL:https://dtcwineworkshops.com/event/wine-club-design-webinar-top-5-tools-for-long-term-success-7/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2021/01/290692_image_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210125T100000
DTEND;TZID=America/Los_Angeles:20210125T113000
DTSTAMP:20221130T092236
CREATED:20210110T193405Z
LAST-MODIFIED:20210110T193618Z
UID:290606-1611568800-1611574200@dtcwineworkshops.com
SUMMARY:Virtual Wine Tasting Setup in 5 Steps or Less
DESCRIPTION:BACK BY POPULAR DEMAND! \nReady to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess\, founder of DTC Wine Workshops and Consumer Engagement Specialist. \nEach attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE \nThis web training includes: \n1. Best practices for selection of online meeting software and virtual presentation tools. \n2. Tips for setting up high-impact lighting and backdrops. \n3. Steps to take that ensure viewers are prepared\, engaged and interacting. \n4. How to define group size\, timing and themes that best connect in a variety of virtual experiences. \n5. Tips for “What to do” as well as “What not to do” during the virtual tasting experience. \nThis web training is brought to you by DTC Wine Workshops\, Serving Winery Teams since 2013. \n\n\n\nwww.dtcwineworkshops.com – sales@dtcwineworkhops.com
URL:https://dtcwineworkshops.com/event/virtual-wine-tasting-setup-in-5-steps-or-less-7/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2021/01/290606_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210122T110000
DTEND;TZID=America/Los_Angeles:20210122T114500
DTSTAMP:20221130T092236
CREATED:20201123T182805Z
LAST-MODIFIED:20210110T193738Z
UID:290546-1611313200-1611315900@dtcwineworkshops.com
SUMMARY:Virtual Winery Offerings Case Study Presentation @ DTCWS
DESCRIPTION:Join Sandra Hess\, founder of DTC Wine Workshops\, as she moderates an important discussion about the success of Virtual Winery Offerings between March and December 2020. Three winery executives representing small\, mid-size and large winer producers will share key insights and also what not to do in this 45 minute session on January 22nd at 11:00. \nVisit the DTC Wine Symposium website to register for this session and view the full conference lineup HERE.
URL:https://dtcwineworkshops.com/event/virtual-winery-offerings-case-study-presentation-dtcws/
LOCATION:Virtual\, United States
CATEGORIES:Events & Webinars,Wine Industry Conferences
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-23-at-10.07.20-AM-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210107T100000
DTEND;TZID=America/Los_Angeles:20210107T120000
DTSTAMP:20221130T092236
CREATED:20210103T205720Z
LAST-MODIFIED:20210103T205720Z
UID:290578-1610013600-1610020800@dtcwineworkshops.com
SUMMARY:“Small Wine Producer DTC Sales & Engagement Bootcamp” 2-Part Web Training
DESCRIPTION:This hands-on training is ideal for small winery owners and managers responsible for direct sales and consumer engagement strategies. \n\n\n\nOverview:  The 2020 pandemic taught direct-to consumer winery teams how to cater to a variety of consumer audiences with virtual\, digital\, and reservation tasting style experiences. As we go beyond the tasting room to build holistic approaches\, winery owners and executives have a variety of options for building-long term success. Attendees will get hands-on education and proven models for developing like-minded wine brand communities that convert to long-term direct consumers. Today’s DTC winery division needs to leverage all direct sales channels to connect with ideal customers and stay engaged. Two subject-matter specialists will teach winery teams how to leverage consumer contact lists and a variety of tools to build more effective direct sales and reengagement strategies.    \nMeet the Trainers: Sandra Hess\, founder of DTC Wine Workshops\, Industry Speaker and Wine Consumer Engagement Specialist will be joined by DTC Consultant Network Member Heidi Dittloff\, an Award-Winning Direct Sales and Marketing Strategist.  \nWhat’s included? This live training program includes two\, 2-hour web sessions on 1/7 & 1/14 @ 10:00-12:00 PST\, an eWorkbook and Checklist. The five training modules include: \n\nConversion Strategies – Digital Outlets to Winery Web Store (questions to consider and internal steps to take  to be successful)\nConversion Strategies – Winery Website Visitors to eComm Purchasers (top winery website elements by winery size/model and effective engagement tools 2021 beyond)\nConversion Strategies – Leveraging Current Brand Loyalists to Attract New Direct Wine Consumers (how to identify brand ambassadors and leverage relationships to reach new audiences)\nConversion Strategies – From Referral Partners to new Direct Wine Consumers (how to establish long-term referral partners\, questions to consider and measures of success)\nConversion Strategies – Developing the Ideal Mix of Communication Tools (create the ideal mix of consumer touch-points by communication tool and channel)\n\n_____________________________________________________________________________ \nWhat are DTC Wine Workshops Customers Saying?  \n“Sandra\, the Staying Connected Workshop that you presented was very helpful and useful with simple tips and tricks to retain memberships. Thank you!” \nEmily Smith\, Director of Consumer Sales Long Meadow Ranch \n“Heidi’s marketing background helped build up the winery’s events schedule\, helping us get new bookings each month. Her new outreach program got more visibility for the winery and landed us a great account which we look forward to doing business with for years to come. With her out of the box thinking and great sense of new trends\, she has helped the winery to be up to date and fresh. Which will truly help us and the wine community with this new reality we are facing.”  \nJody Cooke\, Tasting Room Manager Longboard Vineyards \n“Sandra – Thank you for a great and informative workshop yesterday. It was great meeting you. I will be sharing a lot from the event with our team for our upcoming staff meeting.” \nIan Dooley\, Tasting Room Manager VIADER Napa Valley \nREAD MORE TESTIMONIALS HERE
URL:https://dtcwineworkshops.com/event/small-wine-producer-dtc-sales-engagement-bootcamp-2-part-web-training/
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2021/01/290578_image.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201110T090000
DTEND;TZID=America/Los_Angeles:20201110T113000
DTSTAMP:20221130T092236
CREATED:20200924T143509Z
LAST-MODIFIED:20201012T141603Z
UID:290512-1604998800-1605007800@dtcwineworkshops.com
SUMMARY:TOP Wine Consumer Communication and Personalization Strategies
DESCRIPTION:This hands-on web training is ideal for any hospitality professional or winery stakeholder ready to improve customer engagement! REGISTER HERE\n\n\n\nCo-hosted by CANVAS and DTC Wine Workshops – this hands-on web training is ideal for any hospitality professional or winery stakeholder responsible for direct to consumer sales\, membership programs\, marketing and hospitality staff training. Today’s connected consumer wants high-touch interactions and engagement pre-visit\, at-visit and post visit. Now is the time to update communication tools and services. \nABOUT THE INSTRUCTORS: Sandra Hess is the founder of DTC Wine Workshops and is a consumer engagement specialist serving wineries across the US\, Canada and Australia. Matt Wood is a seasoned communications specialist who has helped many iconic brands develop their DTC sales programs and communication strategies. \nKEY TAKE-AWAYS: Attendees will get actionable tools\, best practices and training on effective communication strategies that can be implemented immediately The web program includes one breakout exercise and a training checklist with resource links.
URL:https://dtcwineworkshops.com/event/effective-communication-and-personalization-strategies-web-training/
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2020/09/290512_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200902T100000
DTEND;TZID=America/Los_Angeles:20200909T113000
DTSTAMP:20221130T092236
CREATED:20200731T182400Z
LAST-MODIFIED:20200731T182805Z
UID:290446-1599040800-1599651000@dtcwineworkshops.com
SUMMARY:Virtual Wine Tasting Setup Webinar
DESCRIPTION:BACK BY POPULAR DEMAND! \nReady to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess\, founder of DTC Wine Workshops and Consumer Engagement Specialist. \nEach attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE \nThis web training includes: \n1. Best practices for selection of online meeting software and virtual presentation tools. \n2. Tips for setting up high-impact lighting and backdrops. \n3. Steps to take that ensure viewers are prepared\, engaged and interacting. \n4. How to define group size\, timing and themes that best connect in a variety of virtual experiences. \n5. Tips for “What to do” as well as “What not to do” during the virtual tasting experience. \nThis web training is brought to you by DTC Wine Workshops\, Serving Winery Teams since 2013. \n\n\n\nwww.dtcwineworkshops.com – sales@dtcwineworkhops.com
URL:https://dtcwineworkshops.com/event/virtual-wine-tasting-setup-in-5-steps-or-less-6/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Events & Webinars
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2020/07/290446_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200817T100000
DTEND;TZID=America/Los_Angeles:20200824T113000
DTSTAMP:20221130T092236
CREATED:20200709T182206Z
LAST-MODIFIED:20200731T181501Z
UID:290400-1597658400-1598268600@dtcwineworkshops.com
SUMMARY:Direct Wine Telesales & Account Management Webinar
DESCRIPTION:Sandra Hess\, founder of DTC Wine Workshops\, will share best practices for conducting successful call campaigns as it relates to customer retention and direct sales campaigns. REGISTER HERE\n\n\n\nSandra Hess\, founder of DTC Wine Workshops\, will share best practices for conducting successful call campaigns as it relates to customer retention\, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. \nKey Take-Away’s Include: \n\nPresentation of Top Telesales Workflows to retain and grow direct wine sales\nTips for configuring telesales workflows in your existing contact management environment\nHands-On Training on how to prepare for success\, execute an effective telesales call campaign\, document in CRM and track campaign results.\n\nHere’s what winery teams are saying about DTC Wine Workshops: \n“Sandra – thank you so much for yesterday’s presentation and discussion. The content was very relevant and timely\, as well as engaging and very helpful.” \nKelly Harden\, Loyalty & Membership Manager\, Quintessa \n“Thank you for coming to DAOU and sharing your knowledge with us. There were some great takeaways from our workshop sessions that I plan on implementing to increase our wine club retention and continue to evolve our membership as a whole.” \nSara Johnson\, Wine Club Manager\, DAOU Vineyards & Winery \n“Sandra – It was so nice meeting you last week. You’re class was super informative and I hope to experience more of your lectures/ workshops to come.” \nLindsay A. Borenstein\, CS Manager – Wine and Beverage OperationsThe Culinary Institute of America \n“Hi Sandra – Thank you for a great and informative workshop yesterday. It was great meeting you. I will be sharing a lot from the event with our team for our upcoming staff meeting.” \nIan Dooley\, Tasting Room Manager\, VIADER Napa Valley \n“Sandra\, the Staying Connected Workshop that you presented was very helpful and useful with simple tips and tricks to retain memberships. Thank you!” \nEmily Smith\, Director of Consumer Sales\, Long Meadow Ranch \n“Sandra\, I wanted to send a quick note of thanks to you for your presentation at the Napa Valley Hospitality Forum today! I got a lot out of it\, and really appreciated your time and efforts.” \nJenn Rossi\, Director of Consumer Sales\, Miner Family Wines \nREAD MORE TESTIMONIALS HERE
URL:https://dtcwineworkshops.com/event/direct-wine-telesales-account-management-webinar-13/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/07/290400_image_original-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200721T100000
DTEND;TZID=America/Los_Angeles:20200721T113000
DTSTAMP:20221130T092236
CREATED:20200427T193849Z
LAST-MODIFIED:20200608T163143Z
UID:290137-1595325600-1595331000@dtcwineworkshops.com
SUMMARY:WEBINAR: Top 5 Digital Wine Marketing Tools During a Pandemic and Beyond
DESCRIPTION:Ready to meet your wine consumers and enthusiasts where they are? Up your digital game during a Pandemic and beyond with hands-on training and tools. This webinar\, led by Laura Perret Fontana\, will help attendees make the Top 5 digital marketing updates and improvements to encourage online sales\, virtual engagements and long-term reengagement with a wine brand. REGISTER HERE \nWebinar attendees will receive actionable tools both big and small that will make a positive impact during a pandemic and beyond. Key takeaways include: \n\nHow to make website updates that improve engagement and conversion rates \nHow to update digital outlets and listings to be SIP ready with all Virtual and online offerings \nHow to leverage digital marketing tools to engage with new audiences and retain current \nHow to leverage Chat Bots to better connect with customers digitally \nHow to develop a Digital Marketing plan for SIP and Beyond\n\nEach attendee will receive hands-on training\, attend two Q & A sessions and get a Checklist Handout of Key Take-Aways and Resouce Links. \nAbout your webinar instructor:  \n \nLaura Perret Fontana – Events and Digital Wine Marketing \nWith almost a decade of experience in marketing\, social media and events\, Laura Perret Fontana enjoys all things digital and determining how a brand can best utilize the digital space to increase awareness and sales. Having grown up in a wine industry family in St. Helena\, California\, from a young age Laura witnessed first hand the ins-and-outs of the industry and the growth of technology in wine sales. She clearly remembers the day her parents realized they needed something called a “website”! \nAfter receiving her bachelors degree from the University of California\, Berkeley\, Laura moved to San Francisco where her love of digital marketing flourished and grew exponentially. She was instrumental in the creation of the marketing department for the then start-up\, One Kings Lane. She then moved to Williams-Sonoma\, Inc’s online marketing department where she helped manage all digital strategies with the ultimate goal of creating unified digital presences for the Pottery Barn Kids\, PBteen and PBdorm. Laura returned to her roots in the wine industry and has since then led digital strategy and community management for wine and spirits clients of all sizes. \nLaura is also the co-founder of Underground Wine Events\, an organization created to feature the small\, independent wine brands that need a little assistenace reaching the right consumer audiences.
URL:https://dtcwineworkshops.com/event/top-5-digital-wine-marketing-tools-during-sip-and-beyond/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/04/290137_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200715T130000
DTEND;TZID=America/Los_Angeles:20200715T143000
DTSTAMP:20221130T092236
CREATED:20200619T183102Z
LAST-MODIFIED:20200627T173402Z
UID:290361-1594818000-1594823400@dtcwineworkshops.com
SUMMARY:Webinar: “Digital Storytelling Tools to Communicate Wine Brand Trust”
DESCRIPTION:As wineries and tasting rooms open back up\, it is up to winery teams to build trust with consumers and make them feel safe when choosing which wineries to visit. Social media\, email campaigns\, and video marketing are some of the top ways that a wine brand can create a story that will communicate proper expectations and help sell wine. REGISTER HERE \nLearn more about how YOU can craft your brand story to build trust with simple steps. \nThe Problem: Many small wine brand teams are not sure where to start with telling their story digitally and how social media connections can lead to long-term customer loyalty. On top of that\, many winery owners and stakeholders are worried about their business because of the current pandemic and not sure what they should be saying on social media. \nShana Bull\, Digital Storyteller\, will teach wine marketers and small winery owners: \n\nWhere to begin\nHow stories can build trust\nHow to craft a compelling story that is unique to each brand\nHow to use digital tools to amplify that story\nBest practices for connecting with new customers (and growing your following!)\nHow to keep going and create original content that is relevant to a variety of key audiences.\n\nEach attendee will receive hands-on training and tools for better engaging in the digital spaces through meaningful stories. Winery teams will leave this webinar excited to build trustworthy content across Instagram and Facebook and on their website and email newsletters. \nAbout your webinar instructor: \nShana Bull is the founder of Shana Bull\, Digital Marketing and has been involved in wine marketing for 11 years. Her title “Digital Storyteller” encompasses her passion for helping wine brands connect with consumers by telling their unique stories through social media and in-person. She has been a wine blogger since 2009 and is a published writer on wine\, restaurants\, social media marketing\, parenting\, music\, and travel. Shana has been teaching classes on social media for ten years and was named one of the top “40 under 40” Young Professionals by the North Bay Business Journal in 2017. Read full Bio HERE.
URL:https://dtcwineworkshops.com/event/webinar-top-digital-storytelling-tools-to-communicate-wine-brand-trust/
LOCATION:Online Webinar
CATEGORIES:Events & Webinars
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/06/290361_image-e1611794319936.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200714T100000
DTEND;TZID=America/Los_Angeles:20200714T113000
DTSTAMP:20221130T092236
CREATED:20200601T141248Z
LAST-MODIFIED:20200608T163718Z
UID:290321-1594720800-1594726200@dtcwineworkshops.com
SUMMARY:Tasting Room Sales Webinar: Connect-Qualify-Convert
DESCRIPTION:With over 10\,000 wineries across the US\, consumers have more choice now than ever when it comes to tasting room visitation. \n\n\n\nIn the “Tasting Room Sales Webinar: Connect-Qualify-Convert”\, DTC Wine Workshops founder\, Sandra Hess\, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10\,000 wineries across the US\, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE \nWebinar topics include: \n\nHow to better connect by offering a variety of visitor options.\nHow to apply the 70/30 rule for more effective and meaningful conversations that lead to higher conversion.\nHow to test “access” every step of the tasting.\nHow to plan for the busiest day and also have a backup plan.\nHow to leverage various tools and technology to provide exceptional visitor experiences.\n\nEach attendee will receive a “Connect – Convert – Qualify Checklist” and get questions answered in two Q & A sessions. \nFind out what past webinar attendees have had to say about DTC Wine Workshops HERE.
URL:https://dtcwineworkshops.com/event/tasting-room-sales-webinar-connect-qualify-convert/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/06/290321_image-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200630T100000
DTEND;TZID=America/Los_Angeles:20200630T113000
DTSTAMP:20221130T092236
CREATED:20200604T173014Z
LAST-MODIFIED:20200604T190439Z
UID:290328-1593511200-1593516600@dtcwineworkshops.com
SUMMARY:Virtual Wine Tasting Setup in 5 Steps or Less
DESCRIPTION:Ready to offer Virtual Wine Tastings and Events? Get hands-on training for how to develop and deliver high-impact experiences in the Virtual Wine Tasting Setup Webinar.\n\n\n\nBACK BY POPULAR DEMAND! \nReady to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess\, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE. \nThis web training includes: \n1. Best practices for selection of online meeting software and virtual presentation tools. \n2. Tips for setting up high-impact lighting and backdrops. \n3. Steps to take that ensure viewers are prepared\, engaged and interacting. \n4. How to define group size\, timing and themes that best connect in a variety of virtual experiences. \n5. Tips for “What to do” as well as “What not to do” during the virtual tasting experience. \nThis web training is brought to you by DTC Wine Workshops\, Serving Winery Teams since 2013. \n\n\n\nwww.dtcwineworkshops.com – sales@dtcwineworkhops.com
URL:https://dtcwineworkshops.com/event/virtual-wine-tasting-setup-in-5-steps-or-less-5/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2020/06/290328_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200617T130000
DTEND;TZID=America/Los_Angeles:20200617T143000
DTSTAMP:20221130T092236
CREATED:20200507T152345Z
LAST-MODIFIED:20200527T161453Z
UID:290216-1592398800-1592404200@dtcwineworkshops.com
SUMMARY:Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust”
DESCRIPTION:Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust”\n\nConsumers have more choice than ever when engaging with a winery. Get top tools for connecting and building brand trust through effective digital storytelling. REGISTER HERE\n\n\n\nThe Problem: ​ Many small wine brand teams don’t understand how telling their story digitally can lead to long-term customer loyalty. In many cases\, they aren’t even sure where to start. Many winery owners and stakeholders are worried about their business because of the current pandemic and not sure what they should be doing on social media. \nShana Bull\, Digital Storyteller\, will teach wine marketers and small winery teams how to craft an effective story\, how to use digital tools to amplify their story\, and how to continue to create new stories that are relevant to a variety of key audiences. \nEach attendee will receive hands-on training and tools for better engaging in the digital spaces through meaningful stories. Winery teams will leave this webinar excited to begin marketing in Instagram and Facebook among other digital outlets. \nAbout your webinar instructor: \nShana Bull is the founder of Shana Bull\, Digital Marketing and has been involved in wine marketing for 11 years. Her title “Digital Storyteller” encompasses her passion for helping wine brands connect with consumers by telling their unique stories through social media and in-person. She has been a wine blogger since 2009 and is a published writer on wine\, restaurants\, social media marketing\, parenting\, music\, and travel. Shana has been teaching classes on social media for ten years and was named one of the top “40 under 40” Young Professionals by the North Bay Business Journal in 2017. Read full Bio HERE.
URL:https://dtcwineworkshops.com/event/webinar-top-digital-storytelling-tools-for-your-wine-brand/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/05/290216_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200520T100000
DTEND;TZID=America/New_York:20200520T120000
DTSTAMP:20221130T092236
CREATED:20200501T141741Z
LAST-MODIFIED:20200501T141841Z
UID:290152-1589968800-1589976000@dtcwineworkshops.com
SUMMARY:New York Wine & Grape Foundation Webinar - Sandra Hess Presents "Top 5 Wine Consumer Engagement Strategies"
DESCRIPTION:Top 5 Wine Consumer Engagement Strategies for 2020\nMembers of the New York Wine & Grape Foundation will join Sandra Hess\, Wine Consumer Engagement Specialist & Founder of DTC Wine Workshops\, as she discusses Tasting Room & Direct-to-Consumer tactics to help New York’s wine industry excel. Hands-on instruction\, case studies\, checklist handout and resources. \nIn response to the growing need to address sales strategies in the wake of Covid-19\, the New York Wine & Grape Foundation is pleased to provide this FREE webinar to ALL New York State wineries. We hope to provide a series of educational opportunities in the future in an effort to help create successful online strategies and DTC models for the industry. RSVP required.
URL:https://dtcwineworkshops.com/event/new-york-wine-grape-foundation-webinar/
LOCATION:Online Webinar\, CA\, United States
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-01-at-6.52.16-AM.png
ORGANIZER;CN="DTC%20Wine%20Workshops":MAILTO:sales@dtcwineworkshops.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200519T100000
DTEND;TZID=America/Los_Angeles:20200519T120000
DTSTAMP:20221130T092236
CREATED:20200506T221313Z
LAST-MODIFIED:20200518T143547Z
UID:290204-1589882400-1589889600@dtcwineworkshops.com
SUMMARY:US Virtual Winery Summit Series: Doing Business in a Changing Landscape
DESCRIPTION:US Virtual Winery Summit Series: Doing Business in a Changing Landscape\n\nDTC Wine Workshops launches the first of its kind\, “US Virtual Winery Summit” monthly series ideal for winery owners & managers. REGISTER HERE\n\n\nWHAT? DTC Wine Workshops is launching the first of its kind\, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape”. This ongoing training and support program will help attendees navigate through many new decisions. Members of the Wine Institute will provide a monthly audience address with latest updates. \nAUDIENCE? This monthly\, educational program has been designed for winery owners and association members across the US focused on long-term and holistic business health. The topics\, key learnings and guidance is ideal for anyone responsible for direct wine sales and consumer engagement strategies. \nWHEN? The series will kick-off on Tuesday\, May 19th 10:00-12:00 PDT via Go-to-Meeting and advance registration is required. The monthly series will take place the second Tuesday of each month 10:00-12:00 PDT May 2020-April 2021. Members of Wine Institute will provide 10 min update monthly. \nWHO AND KEY LEARNINGS? A polling program will be used each month at registration to ensure the Top 3 Topics will be addressed in Problem Solving Style Presentations. Three subject matter specialists will provide monthly guidance to summit attendees as business needs evolve. Q&A sessions will also be facilitated during the summit. The May speaker line up has been announced: \n– Brian Baker\, Sales and Profitability Strategist\, will present on “Winery Profitability & Strategic Planning”. \n– Sandra Hess\, Consumer Engagement and Direct Wines Sales Specialist to present on “Consumer Engagement Strategies & Conversion Practices”. \n– Barbara Gorder\, Brand Building and Marketing Specialist will present on “Winery Brand Building & Updated Marketing Strategies”. \n\n\n \nCOST: $25 per attendee\, per month for winery association members and $50 non-members. \nCHARITABLE CONTRIBUTION: We are honored to support the LEE Initiative: Restaurant Workers Relief Program during this challenging time of pandemic with a donation of 10% of the net proceeds.
URL:https://dtcwineworkshops.com/event/us-virtual-winery-summit-series-doing-business-in-a-changing-landscape/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2020/05/290204_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200511T090000
DTEND;TZID=America/Los_Angeles:20200511T120000
DTSTAMP:20221130T092236
CREATED:20200406T155647Z
LAST-MODIFIED:20200406T155647Z
UID:290058-1589187600-1589198400@dtcwineworkshops.com
SUMMARY:Sandra Hess presents "Top 5 Wine Consumer Engagement Strategies for 2020" Webinar for Members of the Livermore Valley Winegrowers Association
DESCRIPTION:On May 11th\, Sandra Hess presents “Top 5 Wine Consumer Engagement Strategies for 2020” Webinar for Members of the Livermore Valley Winegrowers Association. \nThis 3-hour web training includes two whiteboard exercises\, a Checklist Handout and Q&A Session to ensure all attendees leave with tools needed to make improvements. This educational event is a part of a 4-part series and sponsored by the Livermore Valley Winegrowers Association . Members can register by contacting LVWGA directly.
URL:https://dtcwineworkshops.com/event/sandra-hess-presents-top-5-wine-consumer-engagement-strategies-for-2020-webinar-for-members-of-the-livermore-valley-winegrowers-association/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/04/Livermore-valley-winegrowers-logo-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200429T100000
DTEND;TZID=America/Los_Angeles:20200429T113000
DTSTAMP:20221130T092236
CREATED:20200309T152525Z
LAST-MODIFIED:20200406T154630Z
UID:289985-1588154400-1588159800@dtcwineworkshops.com
SUMMARY:Sandra Hess Moderating a Digital Wine Marketing Panel at Gloria Ferrer Sonoma (POSTPONED DURING SIP)
DESCRIPTION:Sandra Hess Moderating a Digital Wine Marketing Panel at Gloria Ferrer Sonoma\, CA \nWomen for WineSense Napa Sonoma Chapter presents “Marketing Roundtable Seminar: Top Digital Marketing Tools & Tactics for 2020” taking place on April 29th 10:00-11:30. NOTE; THIS EVENT HAS BEEN POSTPONED DURING SHELTER IN PLACE AND NEW DATE WILL BE ANNOUNCED. \nIdeal for any winery manager or small winery owner responsible for increasing visitation and direct wine sales. This panel discussion will be moderating by Sandra Hess\, direct wine sales and wine consumer engagement specialist. Sandra will be joined by a panel of digital marketing specialists including Efrain C. Barragan\, Director Of Digital & Marketing\, Clif Family Winery and Shana Bull\, Digital Storyteller\, Writer and Marketing Educator\, who will share top digital marketing tools and tactics for 2020 including: \n• Video marketing\n• Effective sales promotion techniques\n• Effective use of online contests that are Tied House Laws compliant\n• Digital marketing collaborations and partnerships\n• Effective and timely content generation tools \nLimited to the first 75 attendees\, advance registration is required HERE. The final lineup of speakers to be announced by March 15th! A special thanks to venue sponsor Gloria Ferrer.
URL:https://dtcwineworkshops.com/event/sandra-hess-moderating-a-digital-wine-marketing-panel-at-gloria-ferrer-sonoma/
LOCATION:Gloria Ferrer Caves & Vineyards\, 23555 Arnold Drive\, Sonoma\, CA\, 95476\, United States
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/03/Gloria-Ferrer-tasting-room.jpg
ORGANIZER;CN="DTC%20Wine%20Workshops":MAILTO:sales@dtcwineworkshops.com
GEO:38.2249226;-122.4656499
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Gloria Ferrer Caves & Vineyards 23555 Arnold Drive Sonoma CA 95476 United States;X-APPLE-RADIUS=500;X-TITLE=23555 Arnold Drive:geo:-122.4656499,38.2249226
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200428T090000
DTEND;TZID=America/Los_Angeles:20200428T103000
DTSTAMP:20221130T092236
CREATED:20200226T220618Z
LAST-MODIFIED:20200226T230558Z
UID:289967-1588064400-1588069800@dtcwineworkshops.com
SUMMARY:Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT
DESCRIPTION:In this hands-on workshop\, DTC Wine Workshops founder\, Sandra Hess\, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10\,000 wineries across the US\, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE for the Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT. \nWebinar topics include: \n\nHow to better connect by offering a variety of visitor options.\nHow to apply the 70/30 rule for more effective and meaningful conversations that lead to higher conversion.\nHow to test “access” every step of the tasting.\nHow to plan for the busiest day and also have a backup plan.\nHow to leverage various tools and technology to provide exceptional visitor experiences.\n\nEach attendee will receive a “Connect – Convert – Qualify Checklist” and get questions answered in two Q & A sessions. \nFind out what past webinar attendees have had to say about DTC Wine Workshops HERE.
URL:https://dtcwineworkshops.com/event/tasting-room-training-webinar-connect-qualify-convert-13/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/02/289967_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200415T083000
DTEND;TZID=America/Los_Angeles:20200415T113000
DTSTAMP:20221130T092236
CREATED:20200305T170833Z
LAST-MODIFIED:20200406T153628Z
UID:289979-1586939400-1586950200@dtcwineworkshops.com
SUMMARY:Sandra Hess Presents "Key Wine Consumer Communication Tools" Webinar to Members of the Paso Robles Wine Country Alliance
DESCRIPTION:Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year\, the topic is “Key Wine Consumer Communication Tools”.  On April 15th\, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and tools. Sandra will share key insights around winning wine consumer engagement strategies. Workshop attendees will receive case studies\, learn best practices and practice proven methods for staying better connected with brand ambassadors. \nTopics include: \n\nDeveloping high-impact customer surveys that matter\nUpdating communication tools most meaningful to brand loyalists\nTracking ROI through all communication channels\nDeveloping ideal communication workflows and touchpoint schedules\nIdentifying the proper measures of success customized to each wine brand
URL:https://dtcwineworkshops.com/event/sandra-hess-presents-key-wine-consumer-communication-tools-paso-robles/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Events & Webinars,In-Person Workshops
ATTACH;FMTTYPE=image/jpeg:https://dtcwineworkshops.com/wp-content/uploads/2020/03/PasoRoblesWineCountryAlliance-Logo.jpg
ORGANIZER;CN="Paso%20Robles%20Wine%20Country%20Alliance":MAILTO:csanders@pasowine.com 
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200413T100000
DTEND;TZID=America/Los_Angeles:20200413T113000
DTSTAMP:20221130T092236
CREATED:20200330T153258Z
LAST-MODIFIED:20200330T165721Z
UID:290028-1586772000-1586777400@dtcwineworkshops.com
SUMMARY:Virtual Wine Tasting Setup in 5 Steps or Less
DESCRIPTION:Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess\, founder of DTC Wine Workshops and Consumer Engagement Specialist. \nEach attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE \nThis web training includes: \n1. Best practices for selection of online meeting software and virtual presentation tools. \n2. Tips for setting up high-impact lighting and backdrops. \n3. Steps to take that ensure viewers are prepared\, engaged and interacting. \n4. How to define group size\, timing and themes that best connect in a variety of virtual experiences. \n5. Tips for “What to do” as well as “What not to do” during the virtual tasting experience. \nThis web training is brought to you by DTC Wine Workshops\, Serving Winery Teams since 2013. \n\n\n\nwww.dtcwineworkshops.com – sales@dtcwineworkhops.com
URL:https://dtcwineworkshops.com/event/virtual-wine-tasting-setup-in-5-steps-or-less-4/
LOCATION:Online Webinar\, CA\, United States
CATEGORIES:Online Workshops
ATTACH;FMTTYPE=image/png:https://dtcwineworkshops.com/wp-content/uploads/2020/03/290028_image.png
END:VEVENT
END:VCALENDAR