According to Adobe’s Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW […]
Posts tagged Direct to Consumer Wine Sales
DTC Wine Case Study #5 - ROI of Social Strategy & VinTank
November 3, 2015
Written by Sandra Hess
Written by Sandra Hess
November 3, 2015 I had the opportunity to meet with Craig Camp, Managing Partner at Cornerstone Wine Cellars and Brandon Farley, Community Manager at VinTank this past week. I get a lot of questions from wineries throughout the nation about the true ROI of using VinTank and social media to grow direct wine sales and […]
Sandra Hess attending ShipCompliant University in Napa
October 23, 2014
Written by Sandra Hess
Written by Sandra Hess
Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University. On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for Direct to Consumer wine shipping in 2015. How can your winery capitalize on this opportunity? Regulatory updates from around the wine industry with Jeff Carroll, […]
Drive DTC Wine Sales and Keep ‘em Coming Back!
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest fans coming back: 1. […]
From Abandon Cart to Conversion (White Paper)
April 23, 2014
Written by Sandra Hess
Written by Sandra Hess
“Why Shoppers Abandon Carts and What Merchants Can Do About It” - this white paper produced by BRONTO is a must read for any winery selling online, direct to consumer. All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout […]
