Hilarie of the DTC Consultant Network set to speak in France at the International Wine Tourism Conference this April!
Posts tagged wine
Hilarie Larson speaking at Int’l. Wine Tourism Conference in La Champagne France
April 8, 2015
Written by Sandra Hess
Written by Sandra Hess
VinTank and Delectable: Imagine a World……
October 18, 2013
Written by Sandra Hess
Written by Sandra Hess
Imagine a world where you could take a picture of a wine bottle using an App on your smart phone and instantly find out everything you need to know about that wine. Now imagine buying that wine right from the App after reading up on wine notes, ratings, etc. Now let’s get really crazy here […]
Wine BizCast Episode 2: How to Retain Wine Club Members
October 10, 2013
Written by Sandra Hess
Written by Sandra Hess
We had a lot of fun with a ladies only episode of The Wine Bizcast. The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate wine club cancelations? Are there […]
Fresno State Winery INTRO to DTC Wine Sales
September 23, 2013
Written by Sandra Hess
Written by Sandra Hess
I had the opportunity to present at Fresno State Winery last week and thought it would be fun to share some insights from my experience. I was asked to prepare an Introduction to Direct-To-Consumer Wine Sales for 45 students that included necessary technologies and processes based on latest DTC buying trends. Many of the students […]
Stories Sell Wine to Younger Buyers
September 16, 2013
Written by Sandra Hess
Written by Sandra Hess
I came across this article about a presentation Joe Roberts gave at the Nederburg Auction in South Africa this last week on the US Wine Market. He touches on an important point around targeting buyers by generation. If you focus on Baby Boomers exclusively you are dead. Selling story is key in reaching new, younger […]
