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Posts tagged tasting room management
DTC Wine Sales Management Series Q2 2015
Guest Blog Post by John Gavin - Winery Websites
March 17, 2015
Written by Sandra Hess
Written by Sandra Hess
I’m a web developer who builds and maintains websites for wineries, so naturally I’m going to be talking about winery websites – how they work, how they don’t work, what’s new in the field, what’s coming in the future. For my first guest post here on the DTC site, I have to start with the […]
Guest Blog Post by Nick Karavidas - Introduction to Data Analytics
March 3, 2015
Written by Sandra Hess
Written by Sandra Hess
“Everything must be made as simple as possible. But not simpler” - Albert Einstein Marketing in the 21st Century Marketing has now become dependent on the knowledge that the marketer cannot assume the likes, dislikes, or preferences of their customers based on pure intuition and/or their own personal experience as it is no ‘match’ to the […]
Do Phone Trees belong in Wineries?
February 16, 2015
Written by Sandra Hess
Written by Sandra Hess
Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans?Want to create memorable experience the first time a visitor interacts with your staff? ANSWER THE PHONE! We have seen the results of the 2015 Wine Shipping Report from ShipCompliant - direct to consumer […]
