Written by Sandra Hess
“Everything must be made as simple as possible. But not simpler” - Albert Einstein Marketing in the 21st Century Marketing has now become dependent on the knowledge that the marketer cannot assume the likes, dislikes, or preferences of their customers based on pure intuition and/or their own personal experience as it is no ‘match’ to the […]
Written by Sandra Hess
Learn best practices and hear latest DTC Wine Sales statistics from Rick Morgin, the newest member of the DTC Consultant Network. Rick brings over 20 years of experience working in the wine business and a wealth of knowledge in setting up strategic plans, goal development and dashboards. You can read Rick’s BIO and contact him to set […]
Written by Sandra Hess
When it comes to the DTC wine business, we all invest copious amounts of time and money to find the perfect software to run our day-to-day business. We work hard at acquiring and retaining wine club members and creating programs to keep them engaged and loyal. Many wineries are equally dedicated to finding the perfect […]
Written by Sandra Hess
Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans?Want to create memorable experience the first time a visitor interacts with your staff? ANSWER THE PHONE! We have seen the results of the 2015 Wine Shipping Report from ShipCompliant - direct to consumer […]
Written by Sandra Hess
Years ago I worked with Marriott, within the Residence Inn division of 300 hotels. I was fortunate to be on the Quality Assurance team with an amazing leader and six of the best peers I’ve ever had the pleasure of working alongside. We had an invigorating, challenging task: to rework the entire Quality Assurance process. […]
Episode #4 - Grgich Hills and ShipCompliant case study on ROI of Shipping Strategies. September 1, 2015
