Written by Sandra Hess
While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the “Exchange Theory” that could really […]
Written by Sandra Hess
We are excited to welcome the newest member of the DTC Consultant Network - Rick Morgin. Rick joins the network with 20+ years experience in finance, marketing, and sales for WineDirect, Constellation Brands, Inc., Treasury Wine Estates, and Joseph E. Seagram & Sons. His DTC speciality areas include Dashboard Development and Training, Goal Management and […]
Written by Sandra Hess
Rob McMillan, Silicon Valley Bank did a great job preparing the State of the Wine Industry 2015 Report - download here: SVB wine-report-2015-pdf. Direct to Consumer sales will continue as the largest growth channel for most wineries. NOW is the time to get a strategic DTC Sales Plan in place. A few key points from the […]
Written by Sandra Hess
Start 2015 off right by implementing the DTC Wine Sales Checklist: 1. Attend DTC Wine Management Series kicking off online on Tuesday, January 13th and running for four weeks. Includes an e-workbook and 1.5 hour coaching session to build DTC Strategic Plan. Register at: EVENTBRITE 2. Subscribe to DTC Wine Workshops Blog to stay up to […]
Written by Sandra Hess
This is a great read by Liz Thatch, Professor of Management & Wine Business at Sonoma State University. Direct to consumer wine sales continue to grow at an incredible pace and now is an excellent time to get a DTC Strategic Sales Plan in place. 3.47 million cases of wine were shipped direct throughout the […]
Episode #4 - Grgich Hills and ShipCompliant case study on ROI of Shipping Strategies. September 1, 2015
