Posts tagged wine brand management

Guest Blog Post - Janet Majors on Brand Experience

Guest Blog Post – Janet Majors on Brand Experience

While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the “Exchange Theory” that could really […]

High Tech, Low Cost Winery Solutions that Deliver Results

High Tech, Low Cost Winery Solutions that Deliver Results

This piece in Wines & Vines is an excellent read about one of the sessions held at the Wine Industry Technology Symposium in Napa this week. Visit: http://www.winesandvines.com/template.cfm?section=news&content=119242 I have worked with James Marshall Barry and admire his ability to deliver low cost, effective website design and e-commerce solutions. This article gives a clear […]

SIGN UP FOR THE BLOG!

Sign up to receive latest news on DTC Wine Sales Best Practices.

DTC WINE CASE STUDIES

Episode #4 - Grgich Hills and ShipCompliant case study on ROI of Shipping Strategies. September 1, 2015

SVB on Wine - Tasting Room Survey May 2015

Latest Blog Post

Search Blog Categories